ReputationDefender: Helping Parents Keep Kids Safe Online

I created my organization, Parents Universal Resource Experts in 2001. Many parents contact us for assistance when they are at their wit’s end with their teenager. Parenting has so many more challenges since 2001, with the ever expanding technology that seems almost impossbile to keep up with.

Now bullying has escalated to cyberbullying. Texting has created sexting. For parents, teachers and most adults, we are struggling to keep up. Today I speak a lot about protecting your teens online – what they post today, can haunt them tomorrow. More and more colleges are using Search Engines to research their candidates, do you know what Google is saying about your potential college applicant?

ReputationDefender is the original online reputation management services, and since 2006 they have been helping people learn about their virtual presence. I personally have retained them, and find them to be priceless. Their service to protect your children is also priceless – take a moment to read their recent Blog post. They are always 10 steps ahead of us! As a parent, we need to be there too!

Source: ReputationDefender Blog

Parenting in the Digital Age

By Rob Frappier

It’s 2009. That means that there are children using the internet everyday who were born after the Y2K scare. Am I the only one that finds that fact somewhat mind boggling?In the last decade, the internet has grown exponentially. With the creation of social networking websites like MySpace and Facebook, the internet has become more than a place to seek out information, but to connect with friends. For kids, the development of social networking expanded the school day from 7 hours to 24 hours, replacing the phone as the place where students shared gossip after the last bell rang.

Along with the increased internet usage, came a new problem, cyberbullying. Kids and teens, many no doubt struggling with their own emotional development and maturation issues, used the internet as a tool to reach out and anonymously torment their peers. In the most simplistic cases, cyberbullying leads to depression and anxiety. In severe cases, where abuse is especially virulent and prolonged, it has led teens to commit suicide. Apart from cyberbullying, there’s the danger of your child meeting a cyberpredator online, or, posting inappropriate and reputation damaging information about themselves or your family.

The list goes on and on.

When you have a child, you’re expected to carry the weight of the world on your shoulders for them. In the digital age, that means carrying the weight of the World Wide Web as well. As scary as it can be to think about the dangers lurking online (in addition to the countless everyday worries), it doesn’t do any good to ignore these issues. If your kids have more experience using the internet than you do, that doesn’t automatically mean that they understand the proper way to use it. As in any other aspect of life, your kids need you to help guide them, and with the internet that means setting expectations and abiding by them.

There are a number of ways you can help protect your kids from getting into trouble online. Here at ReputationDefender, we offer MyChild. With MyChild, you can see where and in what context your child’s name appears on the web. Through personalized monthly reports, parents can keep an eye on how their kids are using the web and help head off any potential problems before they spin out of control. Later in the week, I will be offering some practical advice for parents on securing their children’s safety online and protecting their family’s reputation.Being a parent isn’t easy under the best circumstances. That’s why, from our earliest days as a company, we have been committed to making the internet a safer and better place for kids. We show this in our products, and in our work with other leaders in the field, such as the Internet Keep Safe Coalition. Check back to the ReputationDefender Blog later in the week for more help and advice on raising your children in the digital age.

Follow ReputationDefender on Twitter @RepDef

(I believe in ReputationDefender. I do not receive any referral fees and have never been paid by them. I am simply a satisfied client and Parent Advocate that wants to share information to help other parents.)

Celebrate National Cyber Security Awareness Month with ReputationDefender

Source: ReputationDefender Blog

By Rob Frappier

October is the Sixth Annual National Cyber Security Awareness Month. Sponsored by the Department of Homeland Security and the National Cyber Security Alliance, the theme of this year’s National Cyber Security Awareness Month is “Our Shared Responsibility.”

“Our Shared Responsibility” is about individuals taking a pro-active stance in protecting their privacy and security online. Rather than relying on the government or industry groups to regulate how you use the Internet, take it upon yourself to protect yourself online. You should also take some time to teach your children about the Internet and the things that they should and shouldn’t do online.

For some great advice on how to protect yourself and your family online, check out these “Top Tips” from the National Cyber Security Alliance. Of course, here at ReputationDefender, we think about cyber security 365 days a year, so we have lots of great resources you can check out as well. If you’d like to learn more about how ReputationDefender can help you stay safe online, contact one of our Online Reputation Management experts today.

French Press Writes Up Michael Fertik, ReputationDefender

Courrier International has a nice piece about Reputation Management, Michael Fertik and ReputationDefender.

The article is in French, but speaks to the emerging industry that ReputationDefender pioneered, Online Identity Management.

Interested readers who do not parlez francais, can check out Babelfish to get the international buzz on ReputationDefender.

Sue Scheff: What is Google Saying About You?

Source: Portfolio.com

Forget your references, your ­résumé, and the degree on your wall. “Whatever’s in the top 10 ­results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.

For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating ­positive content—but not too much at one time. If Google detects a ­sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.

Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.

A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).

When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you

Sue Scheff: Prevent Cyberbullying

Vanessa Van Petten continues to bring valuable information for parents with today’s teens. This week she has dedicated to helping prevent cyberbullying.

Partners for CyberBully Awareness Campaign:

Thank you to everyone who is already offered to join and spread the word about our anti-cyberbullying campaign here at On Teens Today:Angeline of MomStyleNews

Vivien Bruss of Cool Moms Rule

Brenda Preston of Safewave
Sue Scheff of Help Your TeensMyrna of TangerineTimes.com
Tara Paterson of the Mom’s Choice Awards and Just for Mom

Karen Pease

ReputationDefender/MyChild

Sue Scheff: Video Reputation Management - ReputationDefender

Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO’s Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video online, what’s expected to improve with advances in technology, and what are some of the best ways people can go about monitoring and managing their ‘video reputation’ today.

Michael’s Bio

For some background, Michael Fertik’s company profile reads: “a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online.”
The following video clip features an roundtable panel discussion about online reputation management with Michael Fertik on “Digital Age” - WNYE/Ch 25 (NYC TV):
http://www.reelseo.com/video-reputationdefender-fertik/

Sue Scheff: Reputation Defender - A Priceless Service

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!

I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.
Maintaining your Online Image has become a priority for so many people.

As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.

After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.

As a parent advocate, I also suggest parents consider signing up for ReputationDefender/MyChild and start protecting your child's privacy today!

Sue Scheff: SAFE EYES - Online Protection for Your Family

Safe Eyes 5.0 Parental Control Software Receives Parents’ Choice Award

Safe Eyes™ 5.0, the latest edition of Internet parental control software from InternetSafety.com, has earned a 2008 Parents’ Choice Approved award from the Parents’ Choice Foundation. The award is the latest in a series of honors for the parental monitoring software, including two consecutive Editors’ Choice awards from PC Magazine.

“If you think your family’s safety requires Internet filtering and monitoring, whatever level, this program provides an array of options to get it done,” said the Parents’ Choice Foundation in its recognition of the Safe Eyes product. The 30-year-old foundation is the nation’s oldest non-profit program created to recognize quality children’s media, including books, toys, music and storytelling, software, videogames, television and websites.

“This commendation from the Parents’ Choice Foundation reflects the growing concern that parents have over their children’s Internet use as well as the wide range of control choices that Safe Eyes offers,” said Forrest Collier, CEO of InternetSafety.com. “Every child and every family is different, so flexibility is essential. The product lets parents decide how their children use the Internet.”

Safe Eyes is a comprehensive program that enables parents to easily block objectionable websites, control Internet use by length of time as well as time of day and day of the week, block or record instant messenger chats, and block peer-to-peer file sharing programs that may expose children to dangerous material. It also allows parents to limit email use to certain addresses, and receive alerts when children post inappropriate or personal information on social networking sites like MySpace and Facebook.

The software provides broader controls than any other filtering product, including the ability to define which websites will be blocked by category, URL and keyword; receive instant alerts about inappropriate online behavior by email, text message or phone call; and remotely change program settings or view reports from any Internet-enabled computer.

Safe Eyes is also the only program of its kind that can be used in mixed Mac/PC households. A single $49.95 annual subscription covers up to three Mac and/or PC computers with the ability to customize settings for each child and enforce them on any machine. The product’s website blacklist is updated automatically every day, eliminating the need for manual updates. Safe Eyes can be downloaded at http://www.internetsafety.com/affiliate/default.php?id=1044&p=/safe-eyes/.

All Parents’ Choice Awards winners are posted to the Parents’ Choice Foundation website (http://www.parents-choice.org/).

About InternetSafety.com
Established in 1999, InternetSafety.com specializes in providing Internet safety solutions. Its flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. The company’s Safe Eyes and EtherShield products are providing online protection for PCs and Macs in homes, businesses and schools across more than 125 countries.

(Sue Scheff) Reputation Defender Expands with MyPrivacy

There are hundreds of websites that give away your personal information. Isn't it time you took back control? With MyPrivacy, we watch out to make sure most personal data isn't anywhere that identity thieves, annoying marketers or nosy people can find it. ReputationDefender will scour the web tirelessly to ensure your privacy is protected.

As a satisfied client of ReputationDefender, their new services are keeping up with today' ever expanding Cyber concerns. For parents, ReputationDefender MyChild is a priceless service to protect your child's identity and privacy online.

Sue Scheff: Internet Safety for Kids

By Connect with Kids

The Internet Generation

Today’s kids have grown up online. Finding their way around the Internet and posting on social networking sites like MySpace and Facebook is part of their every day life. But in this online world … What are they saying? Who are they “talking” to? How can we keep our kids safe from danger – both emotional and physical?

Did you know that 70 percent of teens on the Internet have accidentally found pornography on the web; 60 percent have been contacted online by a stranger; another 60 percent have been victims of online bullying; and 45 percent have posted personal information?

The Internet Generation tells of online experiences and stories your kids may not be telling you about this 24/7 cyber- world. You’ll hear insights on setting specific rules, keeping track of kids’ online visits, and talking with them – armed with hard facts and real-life examples – about the very real threats out there.

When it comes to Internet know-how, can parents ever catch up with their kids? Yes.

Watch The Internet Generation and start the conversation with your children about what’s on the Internet – the good and the bad. The Internet is here to stay, and it’s our responsibility to keep kids safe, especially when they’re online.

Sue Scheff - Websites Promoting Cyber Safety

Connect with Kids constantly keeps parents updated on today’s kids and issues surrounding them. Today’s techy generation need even stronger parenting.

Reputation Defender MyChild is a great place for parents to start in keeping their child’s privacy “private!”

Sue Scheff: Fighting Internet Slander and Internet Defamation

After I won an unprecedented jury verdict for damages done to me online of $11.3M - this has brought me into a new chapter of my advocacy. As a parent advocate, I educate parents on a loosely regulated industry some call - teen help residential programs and schools. After a horrific experience with my own teenager, I become a voice to create awareness to others so they didn't make the same mistakes I did.

Now with this new chapter of Internet Abuse and Cybersafety - I have meet with my Florida Senator several times and we just meet with our Congresswoman. I am very confident positive changes will be made to create a safer cyberspace - help to make people accountable - and reduce cyberbullying through new legislation.

My new position has put me in a public light, and I plan on using it to help others. I am contacted on a regular basis from victims of the Internet harassment as well as many media outlets. This is now a topic that is not going away anytime soon.

Visit my Podcasts on E-Venge. My official website is http://www.suescheff.com/

Sue Scheff featured on CBC Television Sunday Morning News Magazine

CBC News Television - Sunday News Magazine: Segment about Online Profiling.

How can you fight back when your personal information - whether true or false - ends up on the Internet for everyone to see, like a potential employer, for example? We give you tips on protecting your reputation online.

Sue Scheff Personal Website and Sue Scheff Podcasts

Colleges, Potential Employers, Future Clients and Networking Sites

We keep hearing about more and more people searching online for background information on potential new employees, college applicants, or if someone is considering using your business for a service or trade.

Parents need to take the time now with their kids to show them what they create on their MySpace profiles, Facebook, Friendster and other Social Networking sites could potentially effect their future.

We, as parents, need to make them aware of what they put on there today - could effect them tomorrow. Of course, kids don’t quite understand that the future comes faster than they can imagine. After-all, in most cases college is years away! (In reality they are only 2-8 years away - which isn’t that far off, but feels like an eternity to a child).

Take the time to offer examples and show how what they may deem as funny today, could potentially cause embarrassment later. Remember, what is posted on the net today - has the potential of staying there forever!

Teaching your kids to make smart online decisions is now part of parenting our kids today. One service I always recommend parents consider, that is very cost effective, is Reputation Defender MyChild. This service helps monitor your child’s activity that is relevant to their name and privacy.

Another article I found to help parents and offer tips is Colleges and Networking Sites by Connect with Kids. Take a moment to check out the Tips for Parents.

Sue Scheff: Helping Keep the Internet Safe

Cyberbullying has become a past-time for some people, that in my opinion, have too much time on their hands. Wouldn't it be nice if they could find some constructive work that may actually help people?

Since I have been put in the media attention with my court victories including winning an unprecedented $11.3M jury verdict for damages, I am now working with one of my Florida State Senator's and we have our first meeting with our Congresswoman this month.

It is time to make Cyberspace a safe place not only for children, but for people that are being ruined by people with too much time on their hands - and people that believe that free speech is a free for all on the Internet. Remember, free speech does not condone defamation and libelous statements.

As I begin the garnishment of the defendant that has $11.3M judgment on her - it should be a reminder to all those that want to hurt others with a stroke of a key.

The "obsession" with me may not stop, but I will use it to help others and use it to promote Internet Safety. Taking all the negative and turning it into a positive result..... Fighting back against Internet Abuse and helping protect others from the type of harassment.

Sue Scheff: Net Users Wake Up To Price of Indiscretion by Emma Page

New Zealanders are employing "reputation protection" companies to eliminate inappropriate content about them on internet sites such as Facebook, fearing it could damage their employment or dating prospects.


Dubbed "digital housekeeping", the online clean-up is one of the issues trend-spotters say will emerge in 2008 as the public wakes up to the potential dangers of social sites, blogs and online reviews.

American company Reputation Defender is spearheading the trend and has five Kiwi customers on its books. Director Michael Fertik says four of them are paying the company US$9.95 a month to undertake detailed internet searches hunting for inappropriate, hurtful or inaccurate information and negotiating its removal if required.

Fertik says customers mainly use the service to ensure they impress employers who routinely check social networking sites such as Facebook, Bebo and MySpace before going ahead with job interviews. But many clients are also concerned about potential dates digging up dirt that could damage a blossoming relationship.

In New Zealand, recruitment agencies are running online background searches.

"It's becoming incredibly common," says Julie Cressey, organisational development manager for Madison Recruitment. Facebook is one of the common sites her agency checks, using it to see who potential employees network with.

Cressey says expressing your personality online is fine but the red flag comes out for those posting "inappropriate photos" or making "outlandish commentary".

New Zealand-based public speaker and author of Reputation Branding Hannah Samuel says people need to be educated about the long-term effects of internet content especially young people and their parents, who are often blissfully unaware of the real consequences of the virtual world.

Internet users can at least control what sites they join and what they post about themselves.

Samuel's checklist includes asking how parents, employers or a potential life partner would feel about the material and: "would I cringe in embarrassment or be ashamed if it appeared again?"

But once material is online, removing it becomes difficult.

"Nothing is secret and whatever you put out there can stay out there forever," says Eaden McKee, director of web development company Webforce.

Fertik says Reputation Defender staff have a "broad suite of solutions available", from asking for content to be removed to legal action.

And internet users are taking the initiative themselves, in some cases voluntarily shutting down their online profiles. In what has been dubbed "Facebook suicides", some Facebook users leave notes or give their friends one final "poke" before leaving their profiles behind. The Facebook Mass Suicide Club website says: "Fed up with Facebook? Don't like having your info shared with the world? ... Have you ever thought about just deleting your account and freeing yourself? If Facebook is controlling and consuming your life then this is a group for you."

McKee says individuals or businesses can use Google Alerts to notify them when any relevant material is posted.

But experts agree the best protection is not posting inappropriate pictures or comments in the first place.

Sue Scheff: Reputation Defender and MyEdge - A Priceless Service

In today's crazy world of Cyberspace - it can be a free-for-all to literally destroy longstanding reputable people and organizations with a stroke of a keypad. With this, priceless services like Reputation Defender have become in demand.As a client of Reputation Defender, I can personally attest to their remarkable services as well as their compassion to help people that are being harmed via the Internet.

I was a victim of Internet Defamation and now a survivor of it - not only because I won an unprecedented $11.3 Million jury verdict for damages, but because I fought back!I am not a spokesperson for Reputation Defender, but I am certainly a very satisfied client and completely amazed at their dedication to keep the Internet a safe place for everyone.

For those that believe that it is about hiding the ugly, think again - Reputation Defender is selective and does their due diligent. I am proud to be their client. When I went public about retaining this service, it was a difficult decision - but in the end, I realized my voice has helped so many others as well as received the attention of Congress to hopefully make some leglislative changes to promote Internet Safety.

As a Parent Advocate, I am impressed with their latest service - MyChild which can help protect your kids identity and more. With today's tragedies online - as parents we need to take any and all pre-cautions to keep our children safe.

Read more about Reputation Defender. Click Here.

Rise above Internet Defamtion! Time to fight back!

THE FIGHT AGAINST INTERNET DEFAMATION STRENGTHENS! As attorney's and judges are reviewing these cases, the recognition for action is loud and clear. Fight back - it is your right!

Recently I have personally meet with both a prominent Senator and a well-known attorney. Both were completely astonished at the reckless regard for the truth that lingers on the Internet and agree, it is time to fight back!

Sue Scheff on Reputation Defender: Working against Internet Abuse

This past week I was privileged to be in the Fox News Morning Show with Mike and Juliet. The subject was Internet Gossip and joining me was the CEO of Reputation Defender, Michael Fertik.

I know I have written about their priceless service many times before, however it never ceases to amaze me how much Reputation Defender does for so many people. Being a victim of vicious attacks online, or a victim of a person that wants to humiliate you with embarrassing photo's can be extremely frustrating as you feel helpless as to where to turn.

More importantly, Reputation Defender will monitor your child's online identity - and being a Parent Advocate, this is another service that I believe parents should consider if they have kids or teens that are active on the Internet.

I am not a spokesperson for Reputation Defender, I am a person that was nearly destroyed online - however after being vindicated with an $11.3M jury verdict for damages, it wasn't until I retained Michael Fertik and the team of Reputation Defender/MyEdge that my life came back together.

Sue Scheff Working to Help Victims of Internet Defamation

Are you being attacked online? Is your online reputation at risk?

As a victim of malicious and defamatory attacks, I know first hand what it is like to have lies spread about you throughout the Cyberspace world. I fought back, I won $11.3M jury verdict for damages!

Monitor your online profile!