Thursday, February 12, 2009
Sue Scheff: What is Google Saying About You?
Forget your references, your résumé, and the degree on your wall. “Whatever’s in the top 10 results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.
For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating positive content—but not too much at one time. If Google detects a sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.
Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.
A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).
When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you
Saturday, September 27, 2008
Sue Scheff: Reputation Defender - A Priceless Service
I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.
Maintaining your Online Image has become a priority for so many people.
As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.
After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.
As a parent advocate, I also suggest parents consider signing up for ReputationDefender/MyChild and start protecting your child's privacy today!
Sunday, September 14, 2008
Cyber Slander, Internet Defamation, Online Harassment
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow.
Friday, August 15, 2008
(Sue Scheff) The INTERNET - Has it become a WEAPON?
This is a growing problem with today's expanding Cyberspace and more and more businesses being rated online. It has been stated that many time that many clients, when they seen negative posts on someone or a business, will usually not take the time to find out if it is Internet Gossip or fact.
I have heard from small business owners who have filed bankruptcy, struggling professionals that had one client or former employee take revenge with the keypad, as well as potential job applicants not getting a job after a firm did an Online Search. This is becoming a serious problem and needs to be addressed.
For those that believe that free speech will condone defamation, think twice - and read about my case. This is not about free speech - this is about people intentionally and maliciously destroying others with a few keystrokes in what is being called E-Venge.
I continue to answer as many emails as I can hoping to give others the support in the fact they are not alone.
Saturday, August 9, 2008
Will Your Online Profile Get You Hired or Fired?
http://msn.careerbuilder.com/custom/msn/careeradvice/viewarticle.aspx?articleid=1598
With stories like this, is also convinces me without a doubt that services like ReputationDefender are priceless!
Are you concerned about your online profile? Learn how to maintain it!
Sunday, August 3, 2008
Sue Scheff: Rising Above Internet Defamation
For those that know me, know that I have been the target of the most vicious and malicious attacks in Cyberspace. Fortunately I was able to fight back and won an unprecedented jury verdict for damages of over $11.M. $5M of it was set for punitive - meant to punish the defendant.
I am contacted on a daily basis from other victims of Internet Harassment and most people are unable to retain an attorney. It can be very difficult when it seems like the entire world is staring at you through their computer screens.
The quote above was sent to me today and I just felt I had to share with everyone. So when those bricks are being thrown at you through cyberspace - think about the great foundation you can build from it!
Saturday, July 19, 2008
E-Venge
You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.
Read through this Blog and you will see that free speech is still in place but it will not condone defamation.
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!
Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/
Wednesday, July 9, 2008
Cyber Harassment, Internet Defamation, Online Slander....
Cyberbullying has become a past-time for some people, that in my opinion, have too much time on their hands. Wouldn't it be nice if they could find some constructive work that may actually help people?
Since I have been put in the media attention with my court victories including winning an unprecedented $11.3M jury verdict for damages, I am now working with one of my Florida State Senator's and we have had our first meeting with our Congresswoman.
It is time to make Cyberspace a safe place not only for children, but for people that are being ruined by people with too much time on their hands - and people that believe that free speech is a free for all on the Internet.
Remember, free speech does not condone defamation and libelous statements.As I begin the garnishment of the defendant that has $11.3M judgment on her - it should be a reminder to all those that want to hurt others with a stroke of a key.
The "obsession" with me may not stop, but I will use it to help others and use it to promote Internet Safety. Taking all the negative and turning it into a positive result.....
Fighting back against Internet Abuse and helping protect others from the type of harassment.
Thursday, July 3, 2008
Sue Scheff: A Voice Against E-Venge

Tuesday, June 17, 2008
Sue Scheff: Maintaining Your Online Image

Wednesday, June 11, 2008
Sue Scheff: E-Venge is a Growing Concern
You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.
Read through this Blog and you will see that free speech is still in place but it will not condone defamation.
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!
Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/
Saturday, June 7, 2008
Sue Scheff - Podcast Website Updated on E-Venge

Thursday, May 22, 2008
Sue Scheff: Online Harassment
For those that know me, know that I have been the target of the most vicious and malicious attacks in Cyberspace. Fortunately I was able to fight back and won an unprecedented jury verdict for damages of over $11.M. $5M of it was set for punitive - meant to punish the defendant.
I am contacted on a daily basis from other victims of Internet Harassment and most people are unable to retain an attorney. It can be very difficult when it seems like the entire world is staring at you through their computer screens.
The quote above was sent to me today and I just felt I had to share with everyone. So when those bricks are being thrown at you through cyberspace - think about the great foundation you can build from it!
Thursday, May 1, 2008
Sue Scheff on the Rachael Ray Show - Hot Topic of Internet Slander

Sue Scheff continues to be a voice against CyberSlander. As both a victim and survivor of Internet Defamation, she has become a leader in promoting Cyber Safety.
On April 17th Sue Scheff appeared on the Rachael Ray Show talking about Cyber Slander and promoting her upcoming new book - Wit’s End!
Free Speech will never condone defamation. In an unprecedented jury verdict for damages, Scheff was awarded over $11Mfor the malicious and defamatory online comments from a woman that wanted E-Venge.
For more articles on E-Venge - check out http://www.suescheffpodcasts.com/. Sue Scheff retained the priceless services of Reputation Defender. If you are a victim of Internet Abuse, take a moment to review the services Reputation Defender has to offer.
If you are a parent, it is important to consider Reputation Defender MyChild to help protect your child online.
Tuesday, April 22, 2008
Sue Scheff - Internet Slander - Cyber Slander
As a parent advocate, I educate parents on a loosely regulated industry some call - teen help residential programs and schools. After a horrific experience with my own teenager, I become a voice to create awareness to others so they didn't make the same mistakes I did.Now with this new chapter of Internet Abuse and Cybersafety - I have meet with my Florida Senator several times and we just meet with our Congresswoman.
I am very confident positive changes will be made to create a safer cyberspace - help to make people accountable - and reduce cyberbullying through new legislation.My new position has put me in a public light, and I plan on using it to help others.
I am contacted on a regular basis from victims of the Internet harassment as well as many media outlets. This is now a topic that is not going away anytime soon.Visit my Podcasts on E-Venge.
My official website is http://www.suescheff.com/
Tuesday, April 1, 2008
Sue Scheff New Podcasts on E-Venge
Today's Cyber World has created new concerns for many people, especially parents and their kids using the Social Networking sites such as MySpace.
It is important to read how to protect your kids online and also be aware of where they are surfing.
Thursday, March 20, 2008
Sue Scheff: Five Ways to Defend Yourself Online
Click Here for the full article.
Defending yourself online has became a serious concern for many people. The lack of regulations in Cyberspace means you have to learn to maintain your own Google Image.As both a victim and survivor of Internet Defamation, I know first hand the toll this can take on a person and their family. I fought back and won an unprecedented jury verdict for damages of $11.3M.
Free Speech does not condone defamation!