ReputationDefender: Helping Parents Keep Kids Safe Online

I created my organization, Parents Universal Resource Experts in 2001. Many parents contact us for assistance when they are at their wit’s end with their teenager. Parenting has so many more challenges since 2001, with the ever expanding technology that seems almost impossbile to keep up with.

Now bullying has escalated to cyberbullying. Texting has created sexting. For parents, teachers and most adults, we are struggling to keep up. Today I speak a lot about protecting your teens online – what they post today, can haunt them tomorrow. More and more colleges are using Search Engines to research their candidates, do you know what Google is saying about your potential college applicant?

ReputationDefender is the original online reputation management services, and since 2006 they have been helping people learn about their virtual presence. I personally have retained them, and find them to be priceless. Their service to protect your children is also priceless – take a moment to read their recent Blog post. They are always 10 steps ahead of us! As a parent, we need to be there too!

Source: ReputationDefender Blog

Parenting in the Digital Age

By Rob Frappier

It’s 2009. That means that there are children using the internet everyday who were born after the Y2K scare. Am I the only one that finds that fact somewhat mind boggling?In the last decade, the internet has grown exponentially. With the creation of social networking websites like MySpace and Facebook, the internet has become more than a place to seek out information, but to connect with friends. For kids, the development of social networking expanded the school day from 7 hours to 24 hours, replacing the phone as the place where students shared gossip after the last bell rang.

Along with the increased internet usage, came a new problem, cyberbullying. Kids and teens, many no doubt struggling with their own emotional development and maturation issues, used the internet as a tool to reach out and anonymously torment their peers. In the most simplistic cases, cyberbullying leads to depression and anxiety. In severe cases, where abuse is especially virulent and prolonged, it has led teens to commit suicide. Apart from cyberbullying, there’s the danger of your child meeting a cyberpredator online, or, posting inappropriate and reputation damaging information about themselves or your family.

The list goes on and on.

When you have a child, you’re expected to carry the weight of the world on your shoulders for them. In the digital age, that means carrying the weight of the World Wide Web as well. As scary as it can be to think about the dangers lurking online (in addition to the countless everyday worries), it doesn’t do any good to ignore these issues. If your kids have more experience using the internet than you do, that doesn’t automatically mean that they understand the proper way to use it. As in any other aspect of life, your kids need you to help guide them, and with the internet that means setting expectations and abiding by them.

There are a number of ways you can help protect your kids from getting into trouble online. Here at ReputationDefender, we offer MyChild. With MyChild, you can see where and in what context your child’s name appears on the web. Through personalized monthly reports, parents can keep an eye on how their kids are using the web and help head off any potential problems before they spin out of control. Later in the week, I will be offering some practical advice for parents on securing their children’s safety online and protecting their family’s reputation.Being a parent isn’t easy under the best circumstances. That’s why, from our earliest days as a company, we have been committed to making the internet a safer and better place for kids. We show this in our products, and in our work with other leaders in the field, such as the Internet Keep Safe Coalition. Check back to the ReputationDefender Blog later in the week for more help and advice on raising your children in the digital age.

Follow ReputationDefender on Twitter @RepDef

(I believe in ReputationDefender. I do not receive any referral fees and have never been paid by them. I am simply a satisfied client and Parent Advocate that wants to share information to help other parents.)

Celebrate National Cyber Security Awareness Month with ReputationDefender

Source: ReputationDefender Blog

By Rob Frappier

October is the Sixth Annual National Cyber Security Awareness Month. Sponsored by the Department of Homeland Security and the National Cyber Security Alliance, the theme of this year’s National Cyber Security Awareness Month is “Our Shared Responsibility.”

“Our Shared Responsibility” is about individuals taking a pro-active stance in protecting their privacy and security online. Rather than relying on the government or industry groups to regulate how you use the Internet, take it upon yourself to protect yourself online. You should also take some time to teach your children about the Internet and the things that they should and shouldn’t do online.

For some great advice on how to protect yourself and your family online, check out these “Top Tips” from the National Cyber Security Alliance. Of course, here at ReputationDefender, we think about cyber security 365 days a year, so we have lots of great resources you can check out as well. If you’d like to learn more about how ReputationDefender can help you stay safe online, contact one of our Online Reputation Management experts today.

Sue Scheff: ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors

Many people know I highly recommend ReputationDefender not only for online reputation management, but for their services to protect children online and your privacy. Here is a great merge of two fantastic organization working towards helping teens, kids and all stay safe in space!

Source: ReputationDefender Blog

ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors

ReputationDefender has been working with the Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online, to create resources that help guidance counselors educate kids in the US about how their online reputations can keep them safe, and help (rather than harm) their ability to get into college — Download ReputationDefender’s guide to keeping your kids safe online today!

iKeepSafe launched Project PRO (Privacy & Online Reputation) at this summer’s American School Counselors Association annual meeting in Dallas, TX. I’d like to send a special thank you to our reputation agents who contributed their expertise in creating the booklet, DVD and online materials (http://www.ikeepsafe.org/ASCA) that have now been distributed to educators nationwide.

Marsali Hancock, President of iKeepSafe, on the launch of Project PRO:

“What youth post online today directly impacts their future academic and employment opportunities. ReputationDefender has worked closely with iKeepSafe to develop content for school counselors that teaches students how to protect their privacy online, and help students create an online reputation that is an asset rather than a liability.

We are grateful for ReputationDefender’s support and for sharing their expertise about managing and building an online reputation that opens doors to future opportunities, rather than eliminating them.”

Concerned parents can also find helpful tips in these materials for ensuring the safety of their kids online, and try MyChild to combat the spread of potentially harmful information about their kids online. As always, we here at ReputationDefender recommend that you keep current with technology, keep communicating with your kids about what they’re doing online, and keep checking on their Internet activity. With a great online reputation, the sky is the limit for your kids!

ReputationDefender and iKeepSafe’s 3 Key Tips for Parents:

1. Keep Current with Technology: Talk to teachers about what forms of Internet safety tools they implement in computer labs and technology classes, consider these safety tools for home use, and stay up-to-date on the capabilities of any mobile devices your child may have.

2. Keep Communicating with Your Kids: Find out who your child talks to online, educate your kids about the permanence of any “digital footprints” they leave behind, limit the use of social networks, and make it a habit to engage your kids in critical conversation—the more you talk to your kids about their online usage, the more they will learn to use digital products in a safe and healthy manner.

3. Keep Checking Your Kid’s Internet Activity: Keep computers in a central public location, check your child’s browsing histories, and limit your child’s computer time—there’s a whole world of outdoor and offline activities where they should be involved!

Follow ReputationDefender on Twitter at @RepDef

French Press Writes Up Michael Fertik, ReputationDefender

Courrier International has a nice piece about Reputation Management, Michael Fertik and ReputationDefender.

The article is in French, but speaks to the emerging industry that ReputationDefender pioneered, Online Identity Management.

Interested readers who do not parlez francais, can check out Babelfish to get the international buzz on ReputationDefender.

How To Protect, Fix Your Online Reputation

January 10, 2009
New York

(CBS) Did you ever "google" yourself and find something negative?

It should worry you. Just one negative posting can cost you a job

It's estimated that more than 70 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online.

It could be something you posted years ago, or something put into cyberspace by someone you know - or even a perfect stranger.

What can you do about it?

Michael Fertik, founder of ReputationDefender.com, had some advice on The Early Show Saturday Edition.

Fertik says he started the business two years ago with one person. He now has 60 employees. His service costs about $10 a month.

Fertik told substitute co-anchor Seth Doane that safeguarding your online reputation is “as important as your credit score nowadays. Every life transaction that you have, whether you’re looking for a job, you’re looking for romance, you’re looking for a friend - people are gonna look you up on the Web and make conclusions based on what they find.

"One random, idiosyncratic piece of content about you on the Web could dominate your Google results forever," he said. "It's such an issue: It affects people who are undeserving, people who are sort of using bad judgment, all kinds of different people."

What's worse, legal recourse is murky at best, Fertik observed, saying, "The law hasn't caught up yet with privacy. The Internet has really changed the privacy landscape in a big way and the law hasn't yet caught up with it. It's lagging behind, so far."

Fertik stressed that, "You have to be on top of your (online) reputation. It's not about narcissism. It’s about your personal brand. Especially in a down economy, people are looking you up, they’re making decisions. They're denying you a job unless they find something really good about you on the Web."

He had three key pieces of advice:

First, never let anyone set up your reputation online. Establish yourself online to create a clear and positive image of you. Don't wait for someone else to destroy it. Use what he calls "Google insurance": Create a profile on something like Facebook that's positive and tasteful. Claim the real estate on your name. What is said about you on the Web isn't a function of you living a righteous life: Anyone can say something bad about you. "Write your own history," he recommended.

Second, if there's a problem with your online reputation, you have to find it. Constantly monitor the Web. Search for full names, usernames, etc. Be on top of the game. Go deep into the Internet to Web sites that aren't indexed by Google: "The deep Web - Facebook, MySpace, the pages where the content really starts to generate and become problematic."

"Monitor yourself assiduously," Fertik told Doane.

Third: The longer it's there, the more it spreads and can be archived. If you see a problem, deal with it quickly. Get in touch with people and tell them to stop, in a kind and thoughtful way, without getting a lawyer involved right away. Reach them on a human level. If you want professional help, companies such as ReputationDefender are available. As Fertik told Doane, "Nip it in the bud before it spreads and gets mirrored and replicated. If you can't do it, you want to hire the pros."

If you do find something bad about yourself, how do you get it offline?
"Sometimes," Fertik responded to Doane, "what we do is, we overwhelm the 'bad' with good to make sure that when people look you up, they see what you want them to see, they see your good videos, not necessarily the (bad ones)."

Reputation Defender: Delete your Bad Web Rep

The mistakes you make on the internet can live forever -- unless you hire somebody to clean up after you.

A new startup, ReputationDefender, will act on your behalf by contacting data hosting services and requesting the removal of any materials that threaten your good social standing. Any web citizen willing to pay ReputationDefender's modest service fees can ask the company to seek and destroy embarrassing office party photos, blog posts detailing casual drug use or saucy comments on social networking profiles.

The company produces monthly reports on its clients' online identities for a cost of $10 to $16 per month, depending on the length of the contract. The client can request the removal of any material on the report for a charge of $30 per instance.

Michael Fertik and his partners originally conceived of ReputationDefender as a way for parents to protect their children from potentially damaging postings to social networking sites like MySpace or Facebook.

"I don't like the idea that kids and teenagers might suffer lifelong harm because of momentary mistakes," says Fertik.

Using both site-scraping robots and good old-fashioned human detective skills, ReputationDefender promises to scour the internet -- particularly social networking sites like MySpace, Facebook, Xanga and Flickr -- for materials that could threaten the author's employability once he reaches the professional world and its army of Google-savvy hiring managers.

Read entire article here.

Cyber Harassment, Internet Defamation, Online Slander....

Cyberbullying has become a past-time for some people, that in my opinion, have too much time on their hands. Wouldn't it be nice if they could find some constructive work that may actually help people?

Since I have been put in the media attention with my court victories including winning an unprecedented $11.3M jury verdict for damages, I am now working with one of my Florida State Senator's and we have had our first meeting with our Congresswoman.

It is time to make Cyberspace a safe place not only for children, but for people that are being ruined by people with too much time on their hands - and people that believe that free speech is a free for all on the Internet.

Remember, free speech does not condone defamation and libelous statements.As I begin the garnishment of the defendant that has $11.3M judgment on her - it should be a reminder to all those that want to hurt others with a stroke of a key.

The "obsession" with me may not stop, but I will use it to help others and use it to promote Internet Safety. Taking all the negative and turning it into a positive result.....

Fighting back against Internet Abuse and helping protect others from the type of harassment.

Sue Scheff: SAFE EYES - Online Protection for Your Family

Safe Eyes 5.0 Parental Control Software Receives Parents’ Choice Award

Safe Eyes™ 5.0, the latest edition of Internet parental control software from InternetSafety.com, has earned a 2008 Parents’ Choice Approved award from the Parents’ Choice Foundation. The award is the latest in a series of honors for the parental monitoring software, including two consecutive Editors’ Choice awards from PC Magazine.

“If you think your family’s safety requires Internet filtering and monitoring, whatever level, this program provides an array of options to get it done,” said the Parents’ Choice Foundation in its recognition of the Safe Eyes product. The 30-year-old foundation is the nation’s oldest non-profit program created to recognize quality children’s media, including books, toys, music and storytelling, software, videogames, television and websites.

“This commendation from the Parents’ Choice Foundation reflects the growing concern that parents have over their children’s Internet use as well as the wide range of control choices that Safe Eyes offers,” said Forrest Collier, CEO of InternetSafety.com. “Every child and every family is different, so flexibility is essential. The product lets parents decide how their children use the Internet.”

Safe Eyes is a comprehensive program that enables parents to easily block objectionable websites, control Internet use by length of time as well as time of day and day of the week, block or record instant messenger chats, and block peer-to-peer file sharing programs that may expose children to dangerous material. It also allows parents to limit email use to certain addresses, and receive alerts when children post inappropriate or personal information on social networking sites like MySpace and Facebook.

The software provides broader controls than any other filtering product, including the ability to define which websites will be blocked by category, URL and keyword; receive instant alerts about inappropriate online behavior by email, text message or phone call; and remotely change program settings or view reports from any Internet-enabled computer.

Safe Eyes is also the only program of its kind that can be used in mixed Mac/PC households. A single $49.95 annual subscription covers up to three Mac and/or PC computers with the ability to customize settings for each child and enforce them on any machine. The product’s website blacklist is updated automatically every day, eliminating the need for manual updates. Safe Eyes can be downloaded at http://www.internetsafety.com/affiliate/default.php?id=1044&p=/safe-eyes/.

All Parents’ Choice Awards winners are posted to the Parents’ Choice Foundation website (http://www.parents-choice.org/).

About InternetSafety.com
Established in 1999, InternetSafety.com specializes in providing Internet safety solutions. Its flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. The company’s Safe Eyes and EtherShield products are providing online protection for PCs and Macs in homes, businesses and schools across more than 125 countries.

Sue Scheff: Keeping Your Kids Safe Online

On Tuesday, June 17th Dr. Paul featured Michael Fertik, CEO of Reputation Defender. If you are a parent of a child that surfs online - this is an important Podcast for your to listen to.

From http://parentalpower.wordpress.com/:

Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. His company, Reputation Defender, helps parents to know what is online about their children, and provides services to find and eliminate potentially dangerous or damaging content.

June17th Call

On this call, Michael discusses some important information and resources to help parents become more proactive about knowing what is out there about their family, and doing something about it.

Click here to listen: http://parentalpower.wordpress.com/

(Sue Scheff) Reputation Defender Expands with MyPrivacy

There are hundreds of websites that give away your personal information. Isn't it time you took back control? With MyPrivacy, we watch out to make sure most personal data isn't anywhere that identity thieves, annoying marketers or nosy people can find it. ReputationDefender will scour the web tirelessly to ensure your privacy is protected.

As a satisfied client of ReputationDefender, their new services are keeping up with today' ever expanding Cyber concerns. For parents, ReputationDefender MyChild is a priceless service to protect your child's identity and privacy online.

Sue Scheff: ReputationDefender, MyEdge Helping People Online

Michael Fertik, founder of ReputationDefender was on The Cyber Savvy Show with Erika-Marie Geiss last evening. Listen here: You will learn more about protecting yourself and your kids online.

As a client of ReputationDefender, I am extremely pleased with their services and their expanding realm of services such as MyChild, MyPrivacy, MyEdge and more. In today's ever expanding Cyberworld - a few keystrokes can literally destroy a reputation, a college application or even a getting a potential job.

Since I was nearly destroyed on the Internet - and even with an $11.3M jury verdict for damages that was done to me online, I know the value of a service such as ReputationDefender.

Sue Scheff: Online Harassment

"A Successful man is one who can lay a firm foundation with the bricks others have thrown at him" - David Brinkley

For those that know me, know that I have been the target of the most vicious and malicious attacks in Cyberspace. Fortunately I was able to fight back and won an unprecedented jury verdict for damages of over $11.M. $5M of it was set for punitive - meant to punish the defendant.

I am contacted on a daily basis from other victims of Internet Harassment and most people are unable to retain an attorney. It can be very difficult when it seems like the entire world is staring at you through their computer screens.

The quote above was sent to me today and I just felt I had to share with everyone. So when those bricks are being thrown at you through cyberspace - think about the great foundation you can build from it!

Maintaining Your Online Reputation

As both a victim and now a survivor of Online Attacks, Internet Defamation, Cyberstalkers from extremely disturbed people (in my opinion) I have fought back and won! In an unprecedented jury verdict for damages, I was awarded $11.3M for what one woman did to me online. The jury took time to read the hundreds of posts of clear defamation and slander in an attempt to destroy me, my organization and hurt my family.

In many interviews I have been asked ”why” do people find the need to hurt others? I simply don’t have that answer. We can speculate, but I believe deep down people are not happy with themselves and feel the need to project their misery on to others.

John Dozier of Dozier Internet Law wrote an excellent article the outlines potential persona’s of these type of people. “The Top Ten Blogger Persona’s: The Mobosphere Unvieled.” Then Jacqui Cheng wrote about the Nutjobs that feel the need to hurt others online. It is obvious this is a growing problem.

Read more about Online Reputation and Personal Responsibility.

Take the time to protect your online reputation - if you need to reach out for help, Reputation Defender is one of the services today that has helped protect many people and takes extra steps to protect our children with MyChild.